Content Curation 411

How To Distinguish High Value Curation From Republishing: What Makes A True Curator Great? | MasterNewMedia

Via Scoop.it - Content Curation 411

Today content curation is “sold”, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell?   Robin Good clarifies few key points in his article: 1. Curation can be effective only… 2. Shallow curation efforts… 3. Curation is an effective means to… 4. The key element that makes curation work is the competence…   For these reasons, Robin Good thinks that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain.   Robin Good’s goal is to help you understand how you can start to evaluate and distinguish value-creating content curation, from shallow aggregation, noise-making republication and pure content regurgitation before it is too late or someone else in your same niche will have done it before you.   How Do You Recognize a Quality Content Curator:  - Optimizes titles… - Edits / rewrites titles… - Formats curated content with microscopic precision… - Selects and adds relevant images… - Excerpts selected text… - Writes his/her own intro…   How Do You Recognize a Wasteland-Filler - Aggregator - Republisher? - No Additional Value… - No Editing… - No selection… - No filtering… [read full article http://j.mp/v34MXW]
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